Category

Fashion AI

AI, luxury, virtual try-on, synthetic research, and the changing technology stack behind fashion brands.

The Debrief podcast episode on why people hate AI in fashion.
Fashion AI

Why People Are Starting to Hate AI — And What Fashion Brands Need to Understand

May 24, 2026
Fashion brands and retailers using AI but staying silent about it publicly.
Fashion AI

Why Fashion Stays Silent About Its AI Use — And Why That Silence Is Becoming a Problem

May 24, 2026
Fashion brands competing for AI discovery and recommendations in ChatGPT, Claude, and Gemini search results.
Fashion AI

Which Fashion Brands Are Winning the AI Discovery Battle — And Why It Matters More Than SEO

May 24, 2026
AI-generated synthetic consumer research for fashion and retail brands.
Fashion AI

Want to Know What Your Customers Think? Ask an AI-Generated Focus Group

May 24, 2026
TikTok filmed by smart glasses, shopping boutiques
Fashion AI

'POV Shopping' Videos Are Going Viral — And Luxury Brands Should Be Worried

May 24, 2026
Nvidia and Antoine Arnault's RealFit virtual try-on platform launch at Nvidia GTC conference.
Fashion AI

Nvidia and Antoine Arnault Are Betting on Virtual Try-On — Here's What RealFit Could Change

May 24, 2026
A large, pink bird-like creature and a model wearing Prada both lean to the side in similar poses.
Fashion AI

Is AI Antithetical to Luxury? What Prada's Controversial Campaign Reveals About Fashion's Biggest Tension

May 24, 2026
Pixel Moda's human-led approach to AI-powered fashion e-commerce content production.
Fashion AI

How Pixel Moda Is Producing 14 Million AI-Assisted Images a Year — Without Losing the Human Touch

May 24, 2026
Industry leaders gathered at The Roof Gardens in London for an exclusive AI insights briefing hosted by The Business of Fashion.
Fashion AI

Fashion's Top Executives Gather in London to Explore AI's Role in the Industry

May 24, 2026
AI-generated mock-ups of dream collaborations that have gone viral on Instagram hit a fever pitch after Swatch announced a collaboration with Audemars Piguet.
Fashion AI

AI-Generated Mockups Are Going Viral — But Are They Good for Fashion Brands?

May 24, 2026